It's a new world, so what side of it are you on?
People in general, especially young adults have created a self-defense mechanism of suppressing emotions. We treat life seriously whether we lead serious lives or not, leading to a suppression of our traumas, pains and joys. HumanZ's main objective is to break and challenge this phenomena in my generation by adding on philosophical takes on modern day dilemmas. The goal is to add as many voices as possible through the HumanZ Tales section and offer a platform, especially for issues that are not talked about enough.
HumanZ is a provocative self-promotion piece aimed at the Z Generation. From integrating fractured, journalistic poetry to photography projects and interviews, HumanZ marks a new direction for the online industry of bloggers through its multimedia approach and integration of the artist 3.0. It tackles topics like the selfie culture, fake-beauty, gray-zone sex, spirituality, sexuality, and gender norms, all while questioning the issue of metaphysical identity. Who am I today in a world where immortality is achieved through the digital?
HumanZ is meant to provoke, challenge and inspire.
HumanZ's target audience are the M (24-35 yrs) & Z (0-24 yrs) generations on a global scale. The generations of the 21st century whom have been proven to make decisions on an emotional basis rather than a cognitive one. The generations where a virtual component takes precedence in every decision they make. The generations that need to feel connected. HumanZ's approach is to highlight all three of these aspects: emotion, the virtual and connection. My brand is meant to connect humans on a global scale; to make them feel desirable and seen through my interviews and portraits of them; to inspire creativity and innovation on a larger scale than just the classroom. HumanZ is meant to vandalize norms by bringing in change and a passion to fight for what you believe in. HumanZ pushes its readers to ask themselves "what do I stand for? ".
T. E . A . M
HumanZ is a one woman show, created, conducted and directed by Alexandra Roman(22yrs)who is studying philosophy, creative writing,studio art and digital.All photography, concepts, design and written work are part of her intellectual property and represented by TZA (tuca zbarcea si asociatii).
ART DIRECTING SERVICES FOR CONTENT AND VISUALS
- Website Design & Management
- Visual Content Generated including but not limited to photoshoots & concepts
- Social Media Campaigns including but not limited to Instagram & Facebook management of visuals and written content
- Copywriter for blogging/ vlogging
- Video Compilations & Editing
- Brand Re-Invention